99% of all European businesses are SMEs — together employing 100 million people. Imagine what they could achieve together on sustainability.
Current regulations and ESG tools are designed for large corporations. At GreenAumatic, we believe that all businesses deserve access to quality information to build a solid sustainability strategy.
We combine data expertise from the IT world with financial analysis and integrated reporting knowledge — all driven by the same motivation: giving businesses the right tools to operate more sustainably.
Milestones
How we got here.
2020
Founded
GreenAumatic founded on 4 September 2020. Mission: help SME entrepreneurs understand, measure and communicate their ESG impact.
2021–2022
Bridge — data into insight
Launch of Bridge: the ESG data platform that converts operational data from ERP, TMS and HR systems into non-financial insight. First integrations live.
2023–2024
Assistant & the direct route
Launch of 'Assistant' — the predecessor of BedrijvenScan.nl. Low-threshold, free, direct insight for the entrepreneur.
2025
AdvAICE — knowledge that keeps working
Start of the AdvAICE pilot: an AI knowledge platform that helps organisations institutionalise knowledge. GDPR by design, EU-hosted, no hallucinations.
2026
BedrijvenScan.nl & renewed sites
Launch of BedrijvenScan.nl and the renewed GreenAumatic.com. Knowledge partners active in construction, transport and trade.
Team
The people behind GreenAumatic.
Patrick de Veer
Founder & CEO
Problem solver with an eye for improvement. Loves cooking, sailing and the freedom of motorcycling.
Kamakshi Rajagopal
Project Management
Postdoctoral researcher in educational technology, now applying her expertise to complex ESG challenges.
Oshin
Data Analyst
Translates client data into ESG insights and dashboards. Ensures the data quality that makes our reports reliable.
Alwin Visser
Finance
Our administration is carefully maintained and supports the further financial development of GreenAumatic.
Paulo
Technology
Digital nomad who loves technical challenges. Recently discovered wing foiling.
The GreenAumatic Way
How we work.
Client
We develop with our clients
We build products and services for and with our clients. Not behind a desk, but in conversation. We say what we think — even when it's uncomfortable. Advising a client on something that doesn't fit is not who we are.
Data
Data only has value when someone makes a decision with it
We are data specialists, but we don't stop at data. Every dashboard, infographic, and report has one goal: to make a decision possible that wouldn't have been made otherwise. For better tenders, stronger client relationships, fairer cost prices.
Approach
Practical over perfect
We want to make ESG as simple as possible — clear insights with as little extra work as possible for the user. Getting something working is always better than planning something perfect. But when it goes out the door, our name is on it.
Network
Together, not alone
The challenges are great. We work with partners who share our vision — knowledge partners, industry organisations, advisors — to scale faster and reach more businesses. Want to collaborate? Send us a message.
Values
What we stand for.
01
We are here for businesses others pass over
99% of all European businesses are SMEs. All ESG tools are built for the other 1%. We think that's unfair — and we do something about it. That's not a marketing line, it's in our articles of association.
02
Data only has value when someone makes a decision with it
We are not a reporting company. We are here to help businesses move forward — better choices, stronger relationships, becoming more competitive. Every report has one goal: to make a decision possible.
03
The market is always right — but rarely on time
We started in 2020 when ESG for SMEs was still abstract. We saw things before others did and had the endurance to wait. That mentality defines who we attract.
04
We make clients independent — on our platform
After onboarding, clients can use Bridge themselves. They call us when things change or choose a managed service — because we keep adding value, not because they can't do without us.
05
Autonomy, integrity and mutual respect
We believe in the power of motivated people who have room to grow. Ownership is not a bonus — it is the expectation. Mistakes are information, not failure.
Our team
The people who work here.
GreenAumatic is a small team with a big goal. We attract people who feel ownership of their work, who see technology as a means and sustainability as a logical direction — not a trend. These are the characteristics that define our team, and that we look for as we grow.
⚡
Initiative without instruction
You see a problem and do something about it — without waiting for permission. In a small team that's not a bonus, it's the norm.
🎯
Technology as a means
You're tech-savvy but always ask: what is the client going to do with this tomorrow? Not in three years. Tomorrow.
🌱
Sustainability as a lens
You don't see sustainability as an obligation or a trend but as a logical direction for every business. That colours how you think and work.
🔁
Working over perfect
You'd rather get something working than spend months on the perfect plan. And you learn from what doesn't work without dwelling on it.
🤝
Client always in the room
Every decision you make comes with the question: what does the client get out of this? You enjoy the moment when someone understands something they didn't before.
📈
Wanting to be early
You struggle with organisations that move too slowly. You want to contribute to something that exists before the rest sees it.
Coalition of the willing
Knowledge partners & trusted relations.
We work with a growing network of knowledge partners — advisors, industry organisations and platforms who believe that SMEs deserve a fair chance to tell their own story. They bring the expertise, we provide the instruments.
